Healthcare Communication and Marketing Conference
November 7-8, 2008

Academicians, policy makers, corporate executives, doctors, representatives from NGOs and research scholars are invited to contribute papers on topics related to Healthcare Communication and Marketing.�� A 300-500 word abstract of the paper should be sent, preferably as an email attachment, by September 15, 2008. The abstract should include research objectives, methodology and significance, followed by keywords. The abstracts will be refereed. All scholarly methodologies are welcome. Author’s name, academic institution, address, phone number and email address must be included in a brief author profile on a separate page. Acceptance of the abstracts will be notified by September 30, 2008.

About the Conference

The healthcare system in India is still in its infancy, struggling to reach out to the majority of the population that remains unaware and unguarded against the health hazards. The response to health problems has always been reactive than proactive. It is not only a question of finances but also that of an attitude. A complete change in approach is required to make health a priority in the lives of our people. The recent trends in the healthcare system in India have generated a lot of hope and optimism towards making the society health conscious. The idea of healthcare needs to be marketed even before marketing the healthcare initiatives. This calls for an immediate attention to the marketing and communication strategies involved in this endeavour.

Realizing the importance of communication and marketing in healthcare systems, the Center for Media and Marketing Communication Research (CMMCR) has decided to organize a conference on November 7-8, 2008.

The objectives of the conference are:

1. To provide a platform for discussion regarding innovations in the healthcare communication and marketing
2. To bring together the academic and industry efforts in this direction for a complete understanding of issues and opportunities in the sector
3. To find out solutions to healthcare problems in rural India
4. To generate discussions regarding healthcare for the benefit of the general public
5. To create awareness among the people about e-healthcare and other such initiatives

Conference Sub-themes

• Trends in Healthcare Communication
• Innovation in Healthcare Marketing
• E-healthcare - strategies and trends
• Role of media in Healthcare Communication
• Importance of Communication in Community Health Services
• Retail opportunities in Healthcare services
• Medical tourism
• Healthcare programmes on Television
• Consumer trends in healthcare
• Healthcare and the legal framework
• Healthcare in rural India: Challenges and Opportunities
• Mobile Healthcare systems
• Changing business models in Healthcare
• Trends in Healthcare Insurance

Important Dates: